Track every metric that matters — from micro-conversion events to revenue impact. Desig's analytics dashboard gives you a complete picture of your optimization program's performance.
Desig tracks 40+ metrics across conversion, engagement, revenue, and technical performance dimensions.
Primary north star metric. Track overall site conversion, per-page micro-conversions, and funnel step completion rates across all variants.
The ultimate business metric. Desig calculates RPV for each variant, accounting for average order value and purchase frequency changes.
Time on page, scroll depth, click heatmaps, and interaction rates. Understand how users engage with each design variant before they convert.
Track how design changes affect single-page sessions. Correlate bounce rate improvements with downstream conversion gains.
Add-to-cart rate, cart abandonment, checkout initiation, and purchase completion rates. Track where design impacts each funnel stage.
Monitor how design changes affect Core Web Vitals and page load times. Every 100ms improvement in load time increases conversion by ~1%.
The winning variant for desktop users may not be the same for mobile. Desig automatically segments test results across key dimensions.
Segmentation reveals which design variants resonate with specific audiences. A headline that wins for returning users may underperform for first-time visitors from paid ads.
Desig automatically segments all test results by device type, traffic source, geography, user type (new vs. returning), and custom segments you define.
| Segment | Variant A | Variant B | Winner |
|---|---|---|---|
| Desktop | 3.8% | 5.2% | B +36.8% |
| Mobile | 4.1% | 3.9% | A +5.1% |
| Organic | 3.2% | 5.1% | B +59.4% |
| Paid Search | 4.8% | 6.2% | B +29.2% |
| New Users | 2.9% | 4.4% | B +51.7% |
| Returning | 5.8% | 5.6% | No sig |