Founded in Tokyo in 2021, Desig was built by a team of designers, data scientists, and engineers frustrated by design decisions made on opinion rather than evidence.
For too long, design decisions have been made based on HiPPO opinions (Highest Paid Person's Opinion), design trends, or gut instinct. The result: wasted resources, missed opportunities, and designs that look good but don't perform.
Desig exists to change this. We've built the most comprehensive platform for design testing and optimization — one that makes it as easy to run a rigorous A/B test as it is to push a design update.
Our mission: make evidence-based design the default, not the exception. When teams test before they scale, everyone wins — designers get validation, engineers build the right things, and businesses grow.
We don't guess. Every product decision at Desig is backed by data, and we hold our clients to the same standard.
Fast learning compounds. We optimize for test velocity as much as test quality — speed is a competitive advantage.
Our platform is only as good as our customers' results. We measure our success by their conversion lifts.
We never let a client ship a winner without adequate confidence. Trust in data starts with trusting the process.
A team of designers, statisticians, engineers, and CRO experts — united by the belief that great design should be measurable.
What started as an internal tool built by frustrated e-commerce designers grew into the platform used by 150+ companies worldwide.
Keiko and Marcus build the first version of Desig as an internal tool for a client project. First external customer in month 3.
Raised seed funding from DNX Ventures and East Ventures. Grew team to 12 people. Launched multivariate testing engine.
Reached 50 enterprise clients and raised Series A. Expanded to Singapore and London. Launched Desig API and integrations platform.
Launched AI-powered hypothesis generation feature. Platform now suggests test ideas based on your analytics data automatically.
Expanded globally with offices in Tokyo, London, and New York. $42M+ in client revenue generated through Desig-powered tests.
Launching Desig for Mobile and our real-time personalization engine. The future of optimization is continuous and contextual.
We're based in the heart of Tokyo's business district, surrounded by the innovation and precision that defines Japanese engineering culture. It's the perfect home for a platform built on exactness and evidence.