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Variation Library

Design Variations
That Move the Needle

Browse our library of tested design patterns and variations. Each entry shows real performance data from A/B tests run through the Desig platform.

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Hero Section
Split Hero — Text Left, Visual Right
Classic two-column hero with value proposition on left and product visual on right. Proven layout for SaaS landing pages.
+24.3% CVRTested on 12,400 sessions
Start Free Trial 38% avg lift 150+ clients 99.9% uptime Winner
Hero Section
Dark Hero with Social Proof Strip
Dark-background hero with centered headline and social proof metrics directly below the fold. High trust signal impact.
+31.7% CVRTested on 8,900 sessions
CTA Button Variations Start Free Trial → Variant A — Conv: 4.8% Get Started Free Variant B — Conv: 3.2% See How It Works Testing
CTA Buttons
CTA Copy & Shape Comparison
Testing three CTA variations: direct action (winner), rounded pill, and ghost button style. Copy and shape both impact conversion.
+49% vs controlActive — 3,200 sessions
Checkout Form Email address Card number Expiry CVC Complete Purchase 🔒 Secure 256-bit SSL encryption Conv: 5.3% Original Pay Conv: 2.8% Winner
Checkout
Streamlined Checkout with Trust Signals
Reduced form fields + SSL badge + clear CTA text. Eliminates friction and builds trust at the critical payment moment.
+89.3% CVRTested on 15,000 sessions
Navigation Variations Desig. Features Testing Pricing Try Free Variant A: Sticky nav with CTA — Conv: 4.2% Desig. Features Testing Pricing Try Free Variant B: Dark nav — Conv: 3.1% Desig. Features Testing Pricing Get Demo Testing
Navigation
Header Navigation Style Comparison
Three header styles tested: white sticky (current winner), dark header, and bold text nav. CTA placement and color drive engagement.
+35.5% vs darkActive — 7,800 sessions
Start Your Free Trial Join 150+ companies growing with Desig Full name Work email Create Free Account ✓ No credit card ✓ Cancel anytime or Continue with Google Winner
Forms
2-Field Signup with Social Proof
Minimal 2-field form with trust indicators. Removing "company" and "phone" fields increased completion rate by 62%.
+62% completionTested on 22,000 sessions
Featured Test

How One Layout Change Drove $2.1M in Extra Revenue

A major e-commerce client tested two product page layouts: their existing design vs. a new variation that moved social proof above the fold, simplified the image gallery, and made the CTA sticky on scroll.

The test ran for 21 days with 84,000 visitors split evenly. The new layout achieved 99.9% statistical significance at day 14 and was rolled out to 100% of traffic.

+41%
Conversion Rate
$2.1M
Annual Revenue Lift
99.9%
Confidence Level
Conversion Rate — 21 Day Test 8% 6% 4% 2% 95% confidence Day 14 ↓ Day 1 Day 10 Day 21 New Layout Original
Pattern Insights

What the Data Says

+34%

Green CTAs vs. Blue

Across 400+ tests, muted dark green CTAs outperform blue by an average of 34% in click-through rate.

2.4×

Social Proof Above Fold

Moving customer logos and testimonials above the fold increases homepage conversions by 2.4× on average.

62%

Shorter Forms Win

Reducing form fields from 6 to 2–3 improves completion rates by 62%. Every extra field drops conversion by ~11%.

89%

1-Step Checkout

Single-page checkout consistently beats multi-step flows. Average lift: 89% in purchase completion across tested sites.

Build Your Own Winning Variation

Use Desig's visual editor to create and test your own design variations — no code required.