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A/B Optimization Platform 2026

Test Every Design.
Scale What Works.

Desig is the data-driven platform for design testing and optimization. Run A/B experiments, measure real impact, and make confident decisions backed by statistical evidence.

Explore Methods
0
Tests Completed
0
Avg. Conv. Lift %
0
Satisfaction %
A/B Test — Checkout Flow● Live
A
72%
+18.4%
B
61%
+7.1%
C
48%
Base
Conversion Rate — 7 DaysLive
Apr 30+23.4% this week
Statistical Significance Monitor 95% confidence +18.4% Conv. lift 4,821 Visitors 7d Runtime
2,400+
A/B tests run
38%
Average conversion lift
150+
Enterprise clients
99.9%
Platform uptime

Everything You Need to Optimize Design

From hypothesis to winning layout — Desig provides the complete toolkit for evidence-based design decisions.

A/B Split Testing

Compare layouts, colors, CTAs, and copy with statistical rigor to identify true winners with confidence.

Real-Time Analytics

Monitor test performance live. Track conversion rates, engagement metrics, and revenue impact instantly.

Statistical Confidence

Our engine calculates statistical significance, sample size requirements, and confidence intervals automatically.

Multivariate Tests

Test multiple variables simultaneously. Understand interaction effects and find the optimal design combination.

Heatmap Integration

Visualize where users click, scroll, and engage. Combine behavioral data with A/B results for deeper insights.

Team Collaboration

Design, marketing, and product teams work together in one unified optimization workspace.

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From Idea to Insight in 4 Steps

A streamlined process that turns design hypotheses into revenue-driving improvements.

1

Hypothesize

Identify design issues using analytics and user research. Form clear, testable hypotheses.

2

Build Variants

Create design variations using our visual editor. No coding required — ready in minutes.

3

Run & Measure

Deploy tests to your audience segments. Real-time data ensures you hit significance quickly.

4

Scale Winners

Push winning designs live with one click. Build your optimization knowledge base.

Trusted by Growth-Focused Teams

★★★★★

"Desig changed how we approach design decisions. 47 tests last quarter and +34% checkout conversion. The statistical rigor is unmatched."

SM
Sarah Mitchell
Head of Growth, Shopify Plus
★★★★★

"Dashboard-style reporting makes it easy to explain results to stakeholders. Revenue up 28% YoY since we stopped guessing."

KT
Kenji Tanaka
UX Director, Rakuten
★★★★★

"Tested 3 hero layouts simultaneously. Found the winner in 10 days. Landing page now converts at 8.2% — up from 3.1%."

AL
Anna Larsson
CRO Lead, ASOS
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Ready to Test Your Way to the Top?

Join 150+ companies using Desig to make data-driven design decisions. Start your free 14-day trial today.

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